WeberBenAmmar PR
WeberBenAmmar PR: one way to become famous
A word is the only bridge between people.”

Annette Weber-Ben Ammar

Managing Director and Owner

Annette Weber-Ben Ammar’s professional expertise is the result of more than 25 years’ experience in journalism and public relations. She learned her journalistic skills at a German publishing house in Spain where she worked for five years, followed by ten years as a partner in the newspaper Costa Blanca Nachrichten, published by Konze-Moll in Alicante, Spain. In Germany she subsequently founded and managed the first press office for The Leading Hotels of the World, Ltd., based in Frankfurt, where she successfully handled PR for 365 luxury hotels in German-speaking Europe for ten years. Before founding her own public relations agency she was responsible for PR and Marketing Communications for Hilton Hotels International for Central and Eastern Europe.

Annette Weber-Ben Ammar in the press:

Grandes Dames of PR

Annette Weber-Ben Ammar
“PR is the best kind of advertisement – That is the philosophy of Annette Weber-Ben Ammar. Among 5-star hoteliers the successful PR Consultant is considered
a luminary of her trade. As the former head of the German press department of
The Leading Hotels of the World, Ltd. (LHW) she advises only selected hotel groups
and international hotels”


“We are not a PR factory”, Mrs Weber-Ben Ammar says, “but a private agency,
and everything we do bears our signature.” And that is true. Her personal input
is highly valued by top hoteliers and luxury orientated destination managers. If
Michelin stars were awarded for Public Relations, Annette Weber-Ben Ammar’s
agency would have earned three – and 19 points in the Gault-Millau.”

Extracts from an article published in hotelling